Cyber Capitol is a minority owned tech company based out of Renton, WA. The company offers a wide range of IT solutions to companies, government agencies, and organizations nationwide. Seeking a way to differentiate themselves from their competitors and expand their reach as a business, the company reached out to SungLass Communications for a potential solution. After conducting thorough market research and extensive discussions over the company’s strategy development and visual identity, the result was a complete rebrand of Cyber Capitol’s mission and image. Through this process, Cyber Capitol has since been able to connect with an expanded target audience amongst their own communities and re-discover their identity as an African American owned business.